About us

“Standard solutions?
We have not got that."
In return, we provide you with unique products that are tailored to your needs. Our goal: not only to meet your demands, but to exceed them.
our philosophy
We live this passion for premium flavors.
When we at Hertz&Selck say WE FLAVOR THE WORLD, we mean it. We love flavors. We live flavors. This uncompromising passion is part of our company DNA. This is the only way our team can create unique products. For companies that are large or still want to grow. For brand new or well-known markets. For a unique enjoyment “Made in Germany”.


Our history
Pioneering spirit and the scent of the big, wide world.
For over 90 years we have combined our passion for good taste with pioneering spirit and creativity.
This is how we were able to grow from a family business into a global player in the industry. Take a look at our exciting company history.


International
Headquarters in Hamburg. Employees all over the world.
Our services
We can do that for you:
From tobacco to vaping to drinks: we create tailor-made, premium quality flavors for you. Do you want to modify your product? We know the requirements of the markets and respond to your wishes. Speaking of requests: If necessary, we will be happy to support you with additional services, such as a variety of product applications.


Our products
In which area can we be creative for you?
Certificates
This is how our quality management works: excellent
ISO 9001 certification
The industry's demands on the quality of our products are high - just like our own standards. ISO 9001 certification is internationally recognized as a sign of excellent quality management. We are proud to have received this award again and that you can rely on us.
FSSC 22000 certification
The FSSC 22000 certification is a globally accepted proof of a comprehensive food safety management system. So that we can guarantee you raw materials and products of first-class premium quality, we regularly receive awards in this area.
Certification according to the EU organic regulation
The European Union organic certification is the official seal of quality for organically produced products in Europe. This certification not only recognizes the products as ecological/organic, but also their products.
Contact
Our team is there for your concerns

How can we help you?
Simply select your interest and region and we will get back to you.
Social media
Follow us on Instagram
First day ended! Best of WT Muddle East 2023.
Only one week to go until the WT Middle East in Dubai. We await you with 8 new Shisha and 7 new Vape creations. Come by and test them all! 🤙🏼
Come and visit us in two weeks at the @worldtobaccoevent “WT Middle East” in Dubai at our booth N10 and get to know our new flavor creations.
The show starts today! Visit us at @intertabac_official 2023 in Dortmund and learn more about our premium flavors and steam them at our vaping station. We are looking forward to your visit. #intertabac